Ensure Your Messages Reach Your US Clients
New US regulations require businesses sending SMS messages to US phone numbers to register with the 10DLC (10-Digit Long Code) system. Without registration, messages may:
- Be blocked or undelivered by US carriers
- Trigger higher filtering rates, reducing successful delivery
- Be flagged as spam, affecting your sender’s reputation
- Result in penalties for non-compliance
What is 10DLC Registration?
10DLC is a system in the US that requires businesses to register their SMS numbers with mobile carriers. This regulation helps prevent spam and fraudulent messages while ensuring legitimate businesses can continue messaging customers effectively.
Why Does This Matter for easiPol Clients?
If an easiPol client has customers with US phone numbers, any SMS messages sent to those numbers may not be delivered unless the business is registered correctly under the 10DLC system.
Next Steps for easiPol Clients
If you regularly send SMS messages to US numbers, check with your SMS provider about 10DLC registration. To ensure your SMS messages are delivered to US numbers, you must:
- Register with a US carrier-approved 10DLC provider – Submit your business details and messaging use case.
- Get approval – Once verified, your messages will comply with US regulations and be appropriately delivered.
- Avoid message blocking – Without registration, messages may be delayed or completely blocked by US networks.
Example: How This Affects You
- If easiPol sends messages to its customers (e.g., “Dear easiPol customer, your One Time Pin is 1235 to log in.”), easiPol must register a number under 10DLC.
- If easiPol sends messages on behalf of multiple brands, like Joe’s Pizza Place and Arnold’s Gym, then each brand must register separately.
Important: Sending messages on behalf of multiple clients without proper registration is prohibited under 10DLC regulations.
Risk of Non-Compliance
Failure to register can result in:
- Messages being blocked or undelivered.
- Your number being flagged for spam, affecting all your SMS communications.
- Complete loss of SMS functionality if your number gets permanently blocked.
Need Help?
While easiPol cannot register on your behalf, we can guide you through the process. Contact us if you send SMS messages to US numbers and need assistance.
